top of page

Trend Alert: Camo Takeover

BY SOPHIA TRIMBLE

The trend gods are predicting camouflage print. Did you see that coming?

Rectangle 39.png

5 JAN - 2023

Y2K is in. Which means we should’ve known camouflage print would find a way to sneak back in too.

Militant and army style clothing has been huge this year. After copious lockdowns, and covid in general, a shared feeling of uncertainty was spread throughout. Our clothes and what’s trending in the fashion world are usually a direct reflection of real world events. This year, in 2022, we wanted to feel strong, protected, and safe. Our clothes are our suit of armour. These feelings stirred up the desire for structured militant jackets, with brass buttons and regal navy and khaki colouring, along with camo.

Cargo, camo, and army styles suggest going into battle. One thing we are battling right now is the cost of living, not just in New Zealand, but worldwide. We are all at war with the recession which is another reason as to why we’re starting to see camo spotted out and about.

As for celeb sightings, there have been multiple which suggest that we are on the brink of a camo takeover! Supermodel Emily Ratajkowski was papped off duty wearing a long black trench coat, black crop top, and some trusty camo cargos. A classic take on the soon to be trend.

Rectangle 25.png

Rectangle 38.png

Rectangle 25.png

Power couple A$AP Rocky and Rihanna wear camouflage like it’s going out of fashion. Although, they seem to have picked up the pace throughout this year, which leads me to believe that these fashion gods are on the cusp of something brilliant. Perhaps they’re wearing camo like it's coming in to fashion.

Kourtney Kardashian has always been partial to a cheeky touch of camo. She was spotted wearing it most recently in early March 2022. Married up with a silky champagne coloured bandeau and a pointed kitten heel, Kourtney’s, is the perfect example of the kind of outfit we might be seeing soon.

Actress Kiernan Shipka, who is known for her role as Sabrina the teenage witch in The Chilling Adventures Of Sabrina wore a freshly up to date version of the camo cargos, opting for a low rise moment. She paired these noughties-esque numbers with combat boots and a black crop top, flaunting her midriff.

If we’re seeing coloured camouflage print again, I’d personally like to see the print mixed more seamlessly.

If you are a camo hater, do not stress! If camo does come back, it won’t be returning in pink, purple, blue or orange. Or maybe it will, but not the colours we remember those cargo pants from 2017 being (pictured below). I have nothing against the pants themselves, just the print. The camo is badly blended. If we’re seeing coloured camouflage print again, I’d personally like to see the print mixed more seamlessly.

6d5b79696bd52fa264a733f30d5b73c4 1.png

Baggy cargo styled camo pants with a dainty, understated heel seems to be how we're doing things now. The juxtaposition of a pointed toe kitten heel and loose, almost masculine fitting pant is the perfect amount of chaos to result in balance.

What do you think of this trend? Can you see camo happening?

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

RELATED STORIES

Rectangle 29.png

 

GIVEAWAY

silki the label x chatty chums.jpg

SUBSCRIBE

Subscribe to Chatty Chum's mailing list to receive the latest in beauty and lifestyle news, giveaways and the launch of our Editor's Collection boxes. 

bottom of page