Heaven By Marc Jacobs is Totally Taking Over
BY SOPHIA TRIMBLE
Haven’t heard of it? You might be living under a rock.
14 FEB - 2023
With one of the best marketing campaigns we’ve seen in a while, it’s no wonder Heaven is on everyone’s mind.
With what might be one of the most incredible media campaigns we’ve seen, Heaven, a clothing collection by Marc Jacobs, has got an enormous amount of fashion girlies in a chokehold. Rightly so too. It’s not often all of your faves are gathered together to promote cool as fuck clothes. Actors, singers, models, influencers, icons… Marc Jacobs must've marched into his PR team's office and said, “get them all.”
Everyone from Doja Cat, Charli xcx, Bella Hadid, Kyle MacLachlan, Pamela Anderson, Rowan Blanchard, M.I.A, Steve Lacy, to Enya Umanzor, Devon Lee Carlson, and Bladee, have taken part in the Heaven campaign. There's a good chance if your fave isn't included in that list, they will be soon.
The most interesting thing about this campaign is that it works! Everyone who's anyone is wearing Heaven right now. In terms of clothing, Heaven has something for everyone. Although, they focus mainly on their target market of gen z, featuring the glitzy, tacky, adorableness of the Y2K and noughties fashion wave we’ve been seeing a lot of in recent months.
Marc Jacobs Heaven or ‘@Heavn’ as they’re known on Instagram taps into our wildest teenage dreams, with live performances from musicians involved in the campaign, Doja Cat, Charli xcx. Heaven has even had various collaborators, including our elusive fave, Frank Ocean.
Props to their marketing team for being geniuses. getting a diverse range of influencers, artists and models that their audience loves. What do you think of heaven?
Pickup Our Fave Pieces Here:
Puffy Heaven Quilted Jacket
Paradise Drawcord Mesh Longsleeve
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