17 Fashion Brands To Turn You Into A Style Icon

BY NIAMH GIBSON

Being back in lockdown inevitably leads to an increase in screen time… and therefore, a heavy dose of online ‘window shopping’. It’s dangerous but cathartic.

Rectangle 39.png

30 AUG - 2021

If being in the fashion industry has taught me one thing it’s to shop less but shop smarter - a classic piece will always transcend a trend.

A note from the Editor: When Showroom22 had a Camilla and Marc sale, I went to town on it. I bought three dresses, a blazer and three t-shirts - and it's all thanks to Niamh Gibson. She's one of those mysteriously effortless girls who always dons super stylish outfits that would stand the test of time. In this stimulating world of social media that suckers you into mega-consumerism with trends that stay for a split second, the ability to look timeless is no mean feat. Niamh is only 24 years old but she dresses in a way that would suit the bougiest of women from 20 to 50 years old.

Anyway, back to the story about the C&M sale, I asked Niamh what she thinks I should buy and she kept handing me all these items to try on. I bought all of them. *Swipes card* If I was loaded, I'd have Niamh as my stylist, but alas, I'm not a Jenner or a Hadid and simply not as financially blessed as some.

The point is, Niamh knows. So, get ready to ramp up your wardrobe and style factor.

Rectangle 25.png

Rectangle 38.png

Rectangle 25.png

I am a massive advocate for a capsule wardrobe made up of classic pieces that transcend trends. Largely, because I know that no matter how many things I have in my wardrobe, I’ll always gravitate to my favorite pieces - the timeless classics.

I’m a pragmatic shopper and so, I’ll generally shop for pieces that I can wear over and over again in a number of ways. I find myself more likely to splurge on these pieces because I know I’ll have them forever (I often justify big purchases by saying one day my grandchildren will thank me… it’s a bit of a stretch… but whatever helps you sleep, right?).

Day to day, I’d say the pieces I wear have more of a masculine aesthetic; relaxed and not too fussy; however, I still like them to remain elegant and soft. This usually comes down to fabrication so that the cuts skim the body or pinch you in at the waist.

Nine times out of ten, you will find me in a good pair of jeans or black high-waisted wide-leg pants, a cotton tee or tank, and a blazer, with a classic handbag. I find this can be dressed up or down so easily, a Philippe Model sneaker during the day or heel by night. I recently bought the Dior ‘J’Adior Slingback Pump’ in the black technical fabric and they are so good to throw on and elevate a day look. The heel height is only 6.5cm so they are comfy enough to wear for longer periods of time, which is also a win.

I’ve rounded up some of my favorite brands right now - some I shop from regularly, some get a heavy dose of online ‘window shopping’ and then proceed to follow me around the internet to taunt me and rub in that I’m still yet to own any of their pieces (looking at you Manolo Blahnik - Net-A-Porter and FORWARD are doing a REAL good job at pushing your product).

6d5b79696bd52fa264a733f30d5b73c4 1.png

Levi's

Vintage or new, you can't beat a classic. Levi’s was founded in 1853 and there's a reason they are still the best-selling denim brand in the world. The Ribcage is my favourite cut, a great high-rise pair that cinches you in, just above your belly button to accentuate your shape.

6d5b79696bd52fa264a733f30d5b73c4 1.png

Levi's

COS

COS does essentials well. Think wardrobe staples with a point of difference. Their knitwear is great, especially the cashmere, which comes in at a more reasonable price point than other brands. It’s always worth checking out the menswear range too - think boxy blazers, oversized knits, and great tees.

6d5b79696bd52fa264a733f30d5b73c4 1.png

COS

ZARA

I’m not a huge Zara shopper as I try not to buy into ‘trends.’ However, you can’t overlook it for a few basics. The Halter Neck Bodysuit is a Rosie Huntington-Whitley favourite and has become a firm staple in my wardrobe. It’s great under a blazer with a pair of high-waisted pants.

6d5b79696bd52fa264a733f30d5b73c4 1.png

ZARA

Citizens of Humanity / Agolde

Owned by the same parent company, Citizens of Humanity and Agolde do the BEST denim without fail. From wide-leg to a classic black skinny and denim cut-offs, there's quite literally a pair for every occasion. They aren’t cheap but they stand the test of time.

6d5b79696bd52fa264a733f30d5b73c4 1.png

Citizens of Humanity

TIBI

I spent summer 17/18 interning for Tibi in New York. No one quite does effortless style like Amy Smilovic (Tibi’s founder). The pieces are classic but always have a point of difference, whether it be fabrication, the cut or finer details. Tibi’s designs mix irony into everyday pieces. You can’t go past one of their blazers, I quite literally live in them (5+ days of the week). They also have great leather goods from shoes to an amazing handbag range designed in collaboration with iconic handbag designer Myriam Schaefer.

6d5b79696bd52fa264a733f30d5b73c4 1.png

TIBI

Matteau

I’ll be wearing Matteau all summer. Clean cuts, cute bikinis, pops of colour and starchy cotton shirts. It’s the closest we’re getting to ‘Amalfi Coast dressing’ for the foreseeable future.

6d5b79696bd52fa264a733f30d5b73c4 1.png

Matteau

Maggie Marilyn

Maggie’s ‘Somewhere’ collection is a perfect nod to the ‘capsule wardrobe.’ Yet again, she’s nailed it. The tanks are the perfect fit to be paired with jeans or a wide leg pant, a classic blazer, and sneakers.

6d5b79696bd52fa264a733f30d5b73c4 1.png

Maggie Marilyn

Phillippe Model

I live in sneakers, and the French just do it better. The Lakers cut is a personal fav as it feels a little less predictable than Golden Goose (which admittedly, I wear too…).

6d5b79696bd52fa264a733f30d5b73c4 1.png

Phillippe Model

Christopher Esber

I have my eyes on way too many pieces from Christopher Esber’s SS22 range (especially the Tropic Nouveau print and looped rib dresses). Their shoes are also to die for. Bank says no, the wardrobe says yes.

6d5b79696bd52fa264a733f30d5b73c4 1.png

Christopher Esber

Manning Cartell

Sucker for a suit? Me too. Manning Cartell’s ‘Flight Mode’ suit is a must-have. It’s so versatile and the perfect cut. It’s also part of their permanent collection which acts as a nod to just how great it is.

6d5b79696bd52fa264a733f30d5b73c4 1.png

Manning Cartell

Jasmin Sparrow

Miss-matched earrings, chunky rings and wobbly bracelets, Jasmin’s pieces are the perfect way to add an eclectic element to a simple outfit. I have the Lulu earrings and absolutely love them.

6d5b79696bd52fa264a733f30d5b73c4 1.png

Jasmin Sparrow

Khaite

Major Hailey Bieber vibes. Doesn’t fit in my budget, but a good place to window shop! Khaite does polished staples really, really well.

6d5b79696bd52fa264a733f30d5b73c4 1.png

Khaite

Jessica McCormack

Dreams are free, right? The cherry on top of a classic outfit.

6d5b79696bd52fa264a733f30d5b73c4 1.png

Jessica McCormack

Manolo Blanhik

Six words, Emerald Green Satin Lurum 90 Heels. One day. I’ve been obsessed with these for 10 years. I’m convinced that these are the ultimate wedding shoes.

6d5b79696bd52fa264a733f30d5b73c4 1.png

Manolo Blanhik

Saint Laurent

From tailored suits to sexy party dresses, Saint Laurent ticks all the boxes. A 10/10 accessories and footwear offering as well.

6d5b79696bd52fa264a733f30d5b73c4 1.png

Saint Laurent

Wardrobe NYC

Founded by Australian Vogue Fashion Editor, Christine Centenera, Wardrobe NYC is donned by the likes of the Kardashians and Rosie Huntington-Whitley. It ticks the box for the perfect capsule wardrobe. It’s a shame it’s crazy overpriced... but if money wasn't an object, I’d be all over it.

6d5b79696bd52fa264a733f30d5b73c4 1.png

Wardrobe NYC

Celine

Phoebe Philo era. Enough said. I can’t wait until she drops her LVMH backed label. I’ll be adding that to my window shopping repertoire.

6d5b79696bd52fa264a733f30d5b73c4 1.png

Celine

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

6d5b79696bd52fa264a733f30d5b73c4 1.png

RELATED STORIES

Rectangle 29.png

 

GIVEAWAY

ASPECTMINERALS-2106-min.jpg

GIVEAWAY

Aspect Minerals

This month, we're giving away two sets of Aspect Minerals which include a primer, powder, liquid and kabuki brush worth $220. Formulated with skin-loving ingredients, the collection creates a natural and glowy complexion that's incredibly covetable. 


Sign up to our e-newsletter to be in the chance to win!