The Ultimate Clean Girl Fragrance: Issey Miyake L'Eau d'Issey Eau&Magnolia

BY JENNY JUNG

Looking for a clean fragrance that doesn’t smell like soap or the laundromat? Issey Miyake has got your back.

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27 SEPT - 2022

Clean is the new sexy.

Lately, the “clean girl” aesthetic has taken the world by storm. While it is usually mentioned in the beauty world, the clean girl movement has been hustling in the fragrance world for quite some time now. In fact, it was Calvin Klein who first coined the phrase, “clean is the new sexy.” Ever since, there have been numerous fragrance launches that embody this famous mantra. However, you may have noticed that they tend to smell like either soap or cotton. However, for those who love a fresh synthetic scent like myself, the latest generation of clean fragrances are much more nuanced.

Simple purity in your fragrance is the perfect answer to a loud outfit or makeup look. Instead of donning a typically sweet and heavy scent to accompany a sharp and dark fit, this kind of duality gives serious rich girl mood that’s unexpected, and in turn, seriously sexy and mysterious. That’s why I’m focusing the lens on Issey Miyake’s newest launch: L'Eau d'Issey Eau&Magnolia. It is quite the paradox - simple yet complex, it’s refined, stylish, versatile and strikes the perfect balance of subtle yet expressive.

Let’s dive into the notes.

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The Magnolia Flower Meets Fresh Water.

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L'Eau d'Issey Eau&Magnolia, 100ML, $209 NZD.

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L'Eau d'Issey Eau&Magnolia

First and foremost, L'Eau d'Issey Eau&Magnolia is part of the aquatic floral fragrance family. This fragrance is an ode to the love for water and everything that it embodies.

Calone is usually the go-to note that perfumers love to incorporate into an aquatic fragrance. However, the genius behind L'Eau d'Issey Eau&Magnolia, Daphne Bugey, used aquozone to emulate the refreshing and silky qualities of water. It is an innovative choice that gives this fragrance an incredibly sparkling and joyous quality that isn’t as salty as the traditionally used calone. Thus, it perfectly compliments the radiance of the magnolia flower that is luminous and delicate. Where the scent of magnolia possesses citrusy elements, L'Eau d'Issey Eau&Magnolia is beautifully harmonized by the juicy bergamot and hints of neroli.

At the base, sandalwood elevates the musky undertones of the emblematic flower, magnolia. A creamy wood note that is perfect for the subtlety that is L'Eau d'Issey Eau&Magnolia.

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L'Eau d'Issey Eau&Magnolia, 100ML, $209 NZD.

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