Lately, the “clean girl” aesthetic has taken the world by storm. While it is usually mentioned in the beauty world, the clean girl movement has been hustling in the fragrance world for quite some time now. In fact, it was Calvin Klein who first coined the phrase, “clean is the new sexy.” Ever since, there have been numerous fragrance launches that embody this famous mantra. However, you may have noticed that they tend to smell like either soap or cotton. However, for those who love a fresh synthetic scent like myself, the latest generation of clean fragrances are much more nuanced.

Simple purity in your fragrance is the perfect answer to a loud outfit or makeup look. Instead of donning a typically sweet and heavy scent to accompany a sharp and dark fit, this kind of duality gives serious rich girl mood that’s unexpected, and in turn, seriously sexy and mysterious. That’s why I’m focusing the lens on Issey Miyake’s newest launch: L'Eau d'Issey Eau&Magnolia. It is quite the paradox - simple yet complex, it’s refined, stylish, versatile and strikes the perfect balance of subtle yet expressive.

Let’s dive into the notes.