Our Picks From Half Magic for The Party Season
BY JENNY JUNG
By Euphoria’s visionary makeup artist, Donny Davy.
05 NOV - 2024
Get ready for glitter.
Half Magic, the brainchild of Donni Davy, the award-winning makeup artist behind HBO's Euphoria, has officially landed at MECCA in Australia and New Zealand. Known for creating the iconic, bold looks that defined the series, Davy's line embodies her unique aesthetic with products that range from vibrant eye paints to ethereal face gems. Developed in collaboration with A24, the studio behind Euphoria, Half Magic offers a blend of whimsical and versatile makeup, allowing fans to recreate the show's signature styles or invent their own. This launch marks an exciting new chapter for beauty lovers in the ANZ region.
Let’s get into our top picks to add to your cart!
@halfmagicbeauty
Chapell Roan for @halfmagicbeauty
Glitterpuck Multi-Use Pressed Fairy Dust- Dopamine Sparkle
The Half Magic Glitterpuck Multi-Use Pressed Fairy Dust is a multi-use pressed glitter that can be applied on the eyes, face or body, delivering a fairy-like sparkle. Formulated to glide on like a gel and set like a powder, it's easy to apply with your fingers for maximum impact or with a brush for softer look.
Our favourite is Dopamine Sparkle, which combines champagne and baby peach reflects for a multidimensional glow. Whether it’s used alone for a subtle shimmer or layered over other products, Glitterpuck offers a dazzling finish that stays in place without fallout. This makes it perfect for both festival looks and everyday glam.
Keep your eyes out for some new shades coming soon!
Half Magic, Glitterpuck Multi-Use Pressed Fairy Dust, $52 NZD.
Chromaddiction Shimmer Eye Paint and Liner
The Half Magic Chromaddiction Shimmer Eye Paint and Liner dazzles with a long-wear formula designed to create multidimensional looks with ultra-fine, light-reflecting pearls. Available in eight ethereal shades, it can be applied as an all-over shimmering eye colour or used with precision for delicate liner details like fairy wings! The formula is vegan and lasts all day, offering a variety of ways to blend and build the colour depending on your desired look. The product comes with a tapered doe-foot applicator, ideal for achieving a variety of eye-catching effects, from a light wash of colour to more intricate designs.
Davy has shared how the layering of products like the Chromaddiction Shimmer Eye Paint allows for highly creative looks which has become a signature of her celebrity clients like Chappell Roan. These eye paints are designed to layer beautifully with other shimmering or glittery products in the collection, making them a favourite for dramatic, editorial-style makeup looks that are also wearable for everyday glam.
Half Magic, Chromaddiction Shimmer Eye Paint and Liner, $48 NZD.
Magic Drip Lipgloss
The Half Magic Magic Drip Gloss is the perfect blend of nostalgia and innovation, capturing the essence of the Y2K shimmer gloss within an elevated formula that doesn’t feel gritty on the lips. This formula is plush and smooth, offering a comfortable, non-tacky feel that keeps your lips looking juicy throughout the day.
Available in magical shades like Y2K Cherub (a bubblegum pink with periwinkle and pink reflects) and Frosty B*tch (an icy peach with multi-coloured sparkles), this high-cushion gloss delivers that next-level sparkle. As we move deeper into Y2K aesthetics, where maximalist and holographic looks take centre stage, Magic Drip stands out for its unique ability to combine that vintage gloss finish with a modern formulation.
Half Magic, Magic Drip Lipgloss, $39 NZD.
Cheek Fluff Soft Blur Blush
The Half Magic Cheek Fluff Soft Blur Blush is known for its unique hybrid cream-to-powder formula, offering a soft-focus finish that seamlessly melts into the skin. The texture is comparable to ColourPop’s Super Shock Blush formula, but even softer and more cushiony. The blush imparts a natural, buildable flush that can be customised to your liking.
A standout shade is Magic Brownie, a terracotta neutral tone that adds a natural flush to the cheeks without leaning too red. This shade has become a favourite for its ability to create a subtle look, perfect for everyday wear. The soft, diffused finish lasts all day, making it ideal for anyone seeking a foolproof blush with a blurring finish.
Half Magic, Cheek Fluff Soft Blur Blush, $43 NZD.
Sculpititude Longwear Lip Liner
The Half Magic Sculptitude 2-in-1 Longwear Lip Liner is a versatile product offering both definition and full lip colour in one. Its dual-ended design allows you to use one side to outline your lips and the other to fill them in, making it a go-to for achieving perfectly contoured and long-lasting lip looks. This innovative feature lets you mix complementary shades for added dimension, plus, who doesn’t love for a two for one deal!
This liner is praised for its smooth, smudge-proof formula that stays put all day. Among the popular shades, Up & At 'Em / Biz Plan and Ur My Taupe / Badassery Parade are fan favourites, offering a mix of bold and neutral tones that can easily be paired with other Half Magic products, such as the Mouth Cloud Soft Matte Lip Cream for a polished look.
Half Magic, Sculpititude Longwear Lip Liner, $33 NZD.
Light Trap Duochrome Glowpowder Highlighter
If you're a highlighter fiend, the Half Magic Light Trap Duochrome Glowpowder Highlighter is a must-have for your collection. This magical duochrome formula shifts colours as it catches the light, giving you an otherworldly glow. The highlighter is available in two universally flattering shades: Enter the Glow, a champagne base with lilac pearls, and Spiritually Complex, a violet hue with blue reflects. Both shades are designed to melt into the skin, creating a soft-focus radiance that can be built up from a subtle shimmer to an intense, eye-catching highlight.
Half Magic, Light Trap Duochrome Glowpowder Highlighter, $43 NZD.
Dew Lock Hydrating Set and Refresh Spray
If you're always on the hunt for the best setting spray, the Dew Lock Hydrating Set and Refresh Spray from Half Magic is a game-changer. This super-fine mist not only sets your makeup with a beautiful dewy finish but also provides continuous hydration throughout the day. Packed with skincare ingredients like glycerin to lock in moisture and niacinamide to protect your skin barrier, it’s perfect for those who want their makeup to stay flawless while staying mindful of the skin.
Whether you're setting your makeup in the morning or refreshing it later in the day, Dew Lock smooths out any cakiness, leaving your complexion looking fresh and radiant. A great pro tip is to spray it onto a beauty sponge before applying makeup for a long-lasting result. It's lightweight, non-comedogenic and cruelty-free, making it suitable for all skin types.
Half Magic, Dew Lock Hydrating Set and Refresh Spray, $43 NZD.
Even though we tend to be sceptical of celebrity-driven cosmetic brands, we love to see makeup artists branch into this world as they have experience working with diverse skin types and products in real-life scenarios. Their firsthand knowledge of how makeup performs under various conditions translates into more thoughtful, high-performing products.
So, whether you're channelling your inner Cassie, Jules, or Maddy, Half Magic has everything you need to bring your favourite Euphoria character to life with a touch of sparkle and a whole lot of creativity.
RELATED STORIES
GIVEAWAY
SUBSCRIBE
Subscribe to Chatty Chum's mailing list to receive the latest in beauty and lifestyle news, giveaways and the launch of our Editor's Collection boxes.