Perfume is so much more than just the scent. To me, it admittedly comes down to the design, that ‘love at first sight’ moment in the department store.

Première Fleur is housed in an oblong bottle created by Todd Bracher, clad in nude tones and a delicately drawn flower to reflect the scent from within. The bottle sits perfectly on any shelf, and is sleek enough to pop into your tote.

The third opus in the Nectar’s d’Issey fragrance saga, Permière Fleur pursues the same luminous and happy quality. Light, fruity and floral, it’s a feminine fragrance that suits crisp mornings in the spring and autumn. Encapsulating the movement of how flowers close and open throughout the day, the sweetness creates a joyful mood to set the day and by the late afternoon, has a sensual quality.

Awakening with a positive energy, Première Fleur becomes mysterious and has a sexy, almost carnal quality to which it is quite unexpected. I love how the fragrance transforms in an instinctive way to suit the mood of the day from sunrise to sundown.