Consider This Your No-Fuss Guide to the Best of Milk Makeup
BY JENNY JUNG
We tried the latest from Milk Makeup and these are the products worth the hype.
11 AUG - 2025
Yes, Milk Makeup is still that girl — here’s what to try first.
Launched in 2016 from the creative hub of Milk Studios, Milk Makeup was one of the first brands that offered not just cosmetics but a new, skin-first philosophy. Genderless, vegan and cruelty-free before it was trendy, the brand tapped into a new kind of cool: makeup that felt like skincare, applied in seconds and focused on embracing your natural beauty. Milk Makeup has made a name for itself by balancing performance and personality with formulas that are as expressive as they are easy.
Today, the brand has levelled up. Its iconic Hydro Grip range is a mainstay in every beauty bag, but there’s a new class of hits that’s giving dewy skin, juicy colour and joyful textures. Here’s our current Milk must-haves, and why they’ve earned a permanent place in our rotations.
Milk Makeup, Cooling Water PH Jelly Tint, $52 NZD.
Milk Makeup, Balmade Electrolyte Hydrating Tinted Lip Balm, $37 NZD.
Cloud Glow Primer
Everyone knows about the Hydro Grip Primer, but have you heard of the Milk Makeup Cloud Glow Primer?
A hydrating primer and brightener hybrid that works like a soft-focus filter for your skin, the Cloud Glow Primer is packed with brightening niacinamide, antioxidant-rich snow mushroom and squalane for lasting hydration. This primer gives the skin a luminous glow with a cloud-like soft-focus finish that isn’t too shiny. It helps grip makeup without stickiness and leaves behind a subtle, radiant sheen — no glitter. Ideal for dull or dehydrated skin types.
Pro Tip: Allow the primer to settle into the skin for a couple of minutes for the best results.
Milk Makeup, Cloud Glow Primer, $57 NZD.
Hydro Grip Gel Tint
Think of this as the dewier, juicier cousin to your favourite tinted moisturiser. This gel-based tint gives your skin that plump, bouncy finish that you can only dream of. Infused with hyaluronic acid, niacinamide and blue agave, it delivers a lightweight veil of coverage while gripping onto skin for all-day wear. Perfect for no-makeup makeup lovers or anyone chasing that post-facial glow.
Milk Makeup, Hydro Grip Gel Tint, $68 NZD.
Future Fluid All Over Concealer
With caffeine and arnica to depuff and calm, this medium-to-full coverage concealer works overtime. It has a flexible, serum-like consistency that smooths over texture without creasing, caking or settling. Great for under-eyes, blemishes and perfect for faking a full 8 hours of sleep. It’s the perfect concealer to pair with the Hydro Grip Skin Tint to boost coverage where you need it! We also love the pocket friendly packaging for on-the-go touch ups.
Milk Makeup, Future Fluid All Over Concealer, $56 NZD.
Cooling Water PH Jelly Tint $49 NZD
The Milk Makeup Jelly Tint is what you call a true first-of-its-kind beauty innovation. With a bouncy jelly texture that instantly cools the skin, this stain is infused with aloe and seawater to soothe while delivering buildable colour. The shade PHreeze is a fruity peach shade that leaves a natural, just-bitten flush on lips and cheeks. The glassy finish gives your skin that naturally healthy effect, no brush required.
Milk Makeup, Cooling Water PH Jelly Tint, $49 NZD.
Lip + Cheek Blush
The OG stick that made Milk famous, now in rich neutral shades that look bold in the tube but blends into a romantic flush. This creamy formula is packed with mango butter and avocado oil, making it ultra-blendable and hydrating.
And while it may look itty bitty, it holds 6g of product which is more than the average cream blush.
Milk Makeup, Lip + Cheek Blush, $50 NZD.
Sculpt Contour Stick
Following in the steps of the ever so popular Lip + Cheek Stick, This cream bronzer has a cult following for a reason. The shade Toasted is a neutral tan that adds a believable shadow without leaning grey or muddy. Infused with mango butter and apricot oil, it blends easily and sets down to a natural matte finish.. With a great range of shades, we’re sure that anybody will find their true match at Milk Makeup.
Milk Makeup, Sculpt Contour Stick, $47 NZD.
Balmade Electrolyte Hydrating Lip Balm
Milk Makeup said it best: dry lips, meet your match. The Balmade Electrolyte Lip Balm for dry lips is like a fresh cold Powerade after waking up hungover. It instantly quenches dehydrated lips and makes them look alive again. The tint is sheer and jelly-like, which I love. It doesn’t go patchy or sink into the lines the way some tinted balms do.
Milk Makeup, Balmade Electrolyte Hydrating Lip Balm, $37 NZD.
Lush Lip Oil in Dream Machine $49 NZD
This is luxury in a tube. Dream Machine is a true rose shade with just enough pigment to enhance your natural lip tone. It’s enriched with jojoba oil, peptides and plant-based collagen to hydrate, plump and smooth with each swipe. Silky, never sticky and the oversized doe-foot makes it feel extra plush.
Milk Makeup, Lush Lip Oil, Dream Machine, $49 NZD.
Hydro Grip Makeup Setting Spray
Glowy and long lasting may seem like a beauty paradox, but this dual-phase setting spray proves otherwise. Powered by blue agave grip and hemp seed extract, its film-forming formula creates a flexible, invisible layer that locks in makeup while sealing in hydration. The ultra-fine mist leaves behind a lit-from-within finish without disturbing your look. Just shake it up and enjoy dewy, lived-in radiance for up to 12 hours.
Milk Makeup, Hydro Grip Makeup Setting Spray, $74 NZD.
Pore Eclipse Setting Spray
If Hydro Grip is your glow spray, Pore Eclipse is your oil-control MVP. With niacinamide, lentil extract and mattifying microspheres, it visibly reduces shine and blurs pores for a smoother finish. It’s a must for long wear days, humid climates or anyone prone to mid-afternoon T-zone breakdowns. If you have oily skin and cannot seem to find a setting spray that delivers on their promises, this is the one to try.
Milk Makeup, Pore Eclipse Setting Spray, $74 NZD.
Milk Makeup continues to embody what modern beauty is all about — freedom, function and formulas that genuinely perform. Whether you’re a no-makeup makeup devotee or someone who loves layering dewy textures, there’s something in this lineup for you. With skincare-grade ingredients, portable formats and that unmistakable cool factor, Milk proves that fun, fuss-free beauty isn’t just a phase.
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