The film for JOY by Dior perfectly encapsulates the feelings evoked when you spritz the fragrance. Directed by Francis Lawrence, the film is a compilation of the outstandingly beautiful Jennifer Lawrence living and breathing her best life as an A-star actress. Adorned in jewels and haute couture, J.Law immerses herself in all the sensories that bring her Joie de Vivre. She moves fluidly and effortlessly throughout the film; smiling, laughing, swimming, kissing… Every scene is created to exude an uplifting feeling; a feeling that, arguably, is desired universally by everyone.

Francis Lawrence made his name by creating a stream of music videos for pop queens and kings, the likes of Beyonce, Lady Gaga, Shakira, Justin Timberlake, P!nk, Janet Jackson and Britney Spears. He then directed I AM LEGEND, Water For Elephants and the last three films from The Hunger Games saga; Catching Fire and Mockingjay Part I & II; in which he formed a long-term collaboration relationship with Jennifer Lawrence. The latest blockbuster by the two Lawrences was Red Sparrow. The bond is visible in the perfectly harmonized film that shows life’s simple pleasures, albeit in a hedonistic environment.
The sensorial experience of JOY by Dior is an all-encompassing olfactory moment in which fresh, heady, floral and milky notes are combined into one. The perfumer’s intention was to provide the concept of plenitude. Bergamot and mandarin notes are used to make the rose and jasmine soar. The middle notes of smooth and milky sandalwood, cedar and patchouli are embraced in an instant. The musky base is soft, intimate and light - making for a perfume that’s natural yet evokes a glamorous femininity.