Gone are the days of ‘ugly’ eco products. Let’s be honest here, that thought must have crossed your mind at least once. Brands that peddle sustainability have historically had packaging that I never wanted to put on my shelves, but man has that changed! Once I got over my shallow reasons for not purchasing eco products, I realised that I had never really thought about the environmental impact my beauty purchases were having before I started working in the industry - which is not that long ago.

I am definitely no saint, and let’s face it, none of us are perfect. But rather than being oblivious to the problem, I’m consciously trying to make more eco-choices when it comes to beauty.

It’s also important to note that I have never liked the term ‘sustainable’ because really, everything is in excess. When a new beauty brand launches with green eco-packaging, claiming to be sustainable, I have always rolled my eyes. Whether that’s because I work in marketing, I guess we’ll never know. So instead I use the phrase ‘more sustainable’ because if you’re changing the way you consume products, it’s definitely a step in the right direction. I’m not claiming to be an eco-warrior.

Now, I’m not suggesting we all run out and purchase new products immediately - that would defeat the point and hurt my bank account. I’m also not saying you need to ditch your favourite brands in favour of some hemp packaged cleanser. You’d be surprised (I was) at how many mainstream brands stocked at Mecca are leaning towards re-fillable products. All the little things add up, so there’s no better time than now to start being more mindful of how we consume our beauty products! Let’s start small together!