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The Chaotic Fashion Revolution Happening in NY

BY SOPHIA TRIMBLE

Everything, everywhere, all at once is in. (and no I’m not talking about the movie!)

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13 JUL -2023

Enough with the business casual blazers and trousers we’ve gotten to know all too well, time for spice!

Clashy, cluttered, confronting, yet still cohesive - it’s hard to give this new streetwear trend a name. The streets of New York have transformed into vibrant runways where people have the space to create diverse ensembles that reflect the unique personalities of those who wear them.

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But why? The trend cycle collapsed in on itself like trend forecasters predicted? Kind of. What I mean by that is that there is usually around 10-20 years between what's trendy and what's not. However, the rise of social media has accelerated this cycle, creating a hyperconnected world where the trends are spreading like wildfire. Along with that, the demand to constantly stay on trend has pushed fast fashion into overdrive, which means trends now come and go in the blink of an eye, lasting only a few weeks or even a few days. As a result, the trend cycle itself has started to crumble, blurring the lines between what's in and what's out. In other words, the trend cycle is collapsing in on itself - causing both everything, and nothing, to be in fashion at the same time. Although it may take a good few decades before we truly see the trend cycle crumble, that’s certainly where we’re headed.

Fashion enthusiasts are celebrating the freedom to mix and match trends, colors, and styles with unbridled creativity. The result is an explosion of individuality and self-expression, a true celebration of personal style. Self-proclaimed sustainable maximalists like Sara Camposarcone (@SaraCampz), Clara Perlmutter (@TinyJewishGirl), and Alix Scherer (@WearingAlix) are at the forefront of this fashion revolution. What may have started as some harmless dopamine dressing quickly escalated into maximalism - experimenting with bold colours, different textures, mixing vintage and modern, designer and thrifted, and making it known that anything and everything can be fashionable.

This fashion movement is super fun, playful, and inspiring. It encourages you to wear whatever makes you happy and whatever garments spark joy that particular day. It's a visual spectacle that reminds us to break free from conformity and embrace our inner fashion rebel. Ladies, gents, and gender non-specific folk, it’s time to bask in the fashion revolution and literally wear whatever the fuck you want!

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Looking for some maximalist inspo? Chatty’s got you covered.

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