1 MAR - 2021
Ever since the resurrection of Gucci fragrances, their best scents can be found in the new Gucci Bloom range
When Alessandro Michele took the helm as Gucci’s creative director, the shift in the luxury house was seen across the board. Gucci followers and fragrance lovers alike rejoiced as Michele created modern bottles and most importantly, updated scents for the modern Gucci women. The brand’s fifth Bloom iteration continues the ascending trajectory.
Enter “the garden of dreams,” with the latest oriental floral scent from Gucci. The Bloom fragrance family is dedicated to women flourishing expressively and individually.
Gucci partnered with actress and director Anjelica Huston, singer Florence Welch, actress Jodie Turner-Smith and designer Susie Cave as the four powerful women fronting the ethereal campaign.
The women were chosen to represent the vitality and diversity of the Gucci Bloom line. Creative Director Michele said, “The flowers have a life of their own in a world, let’s say, real but surreal. The dream of nature is a psychedelic dream, suspended in time, where Anjelica, Florence, Jodie and Susie embody four different ways of being a woman.”
A contemporary twist on the classic pink Gucci Bloom, Profumo di Fiori unleashes a white floral blend of jasmine sambac and tuberose; scents that are found throughout the Bloom range. The fragrance is enriched with notes of ylang-ylang and intense floral warmth and sweetness, followed by rich notes of sandalwood and woody notes.
From the first nose of the bottle right through to the scent on the skin later in the day, Profumo di Fiori has a dry down that’s very consistent - not something you usually find in a fragrance. The white bouquet of tuberose and jasmine remain prominent, with a touch of wood that lasts right into the day. It’s feminine almost dainty and yet, has a demanding and powerful quality.
Personally, I am more of a sweet scent lover, which is why I adored Gucci Bloom’s first iteration. The notes of Jasmine and tuberose unify all three of the Gucci Bloom fragrances, so I wasn’t surprised to like Profumo di Fiori. However, I don't think there is much of a difference from Gucci Bloom to justify purchasing both.
It is a great summer scent and layered with a deeper or spicier fragrance, this would make the perfect transitional perfume for between seasons.